word cloud and target group research conclusion
- Camille S. Bouyer
- Mar 4, 2019
- 1 min read
Updated: Mar 6, 2019
conclusion | Millennial things don’t speak to gen z ers: brands, systems, battles and struggles
gen z era are working the system from within and outside to change it. They are considered the most socially disruptive after millennials and are constantly running around to wake up people to the real issues lying ahead. saying things like ‘people went frantic when the Maya calendar stopped, but when the world is ending because of their action no one cares”They bring awareness to each other but people don’t know how to communicate with them, making them very individualistic in their battles, generation wise.They just want to be heard and contribute on an equal level.basically the TG problem I am finding is they want to fight social issues, but have trouble finding a platform that is not online
Profile 3 is the one i want to work with, i think it has the most potential and is closer to the research i did until now. it's also more niche and helps me narrow down my target and insight.
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