how does gen-z protest?

interviews

arnold 22

- Suggest things via clues

- guerilla marketing like on receipts and all

- Twitch!!

- loyalty points

- don't forget the element of surprise and awareness

- Via the internet we can find everything easily, which means we lost our ability to stay in the moment: so we enjoy live content in order to achieve that. For example Sqeezie did a 24/7 live channel and it flopped because it became too prepared. We like when content isn't always prepared

- We like consistency and authenticity

- Maybe you can us Obey's sticker as a certificate of authenticity

- Crete a CTA to what obey is currently doing for current issues: point towards a specific organisation

- leave a hook/code so it's intriguing.

félicie 17

Insta lives are too long

Consume posts mostly stories are too the same

If they are catchy and interesting it works, if it’s too long it sucks

For the boards they make them in advance, but don’t necessarily plan to go

T’as joui? Insta it shows that everyone is included and we feel understood

We want a movement but we also want to learn about it

gen-Z activism research

References

Alter, C. (2018). http://time.com. [online] Time. Available at: http://time.com/longform/never-again-movement/ [Accessed 15 May 2019].

Ali, L. (2018). A changing of guard: After unthinkable tragedy, Generation Z emerges loud and clear. Retrieved from https://www.latimes.com/entertainment/tv/la-et-st-parkland-florida-shooting-gun-control-protest-generation-z-20180222-story.html

Mejia, Z. (2018). Students survivors slam Trump for his tweet blaming the FBI for the deadly Florida high school shooting. [online] CNBC. Available at: https://www.cnbc.com/2018/02/18/florida-students-slam-trump-tweet-blaming-the-fbi-for-school-shooting.html [Accessed 15 May 2019].

Mejia, Z. (2018). 3 reasons Gen Z activists have changed the gun control conversation when no one else could. [online] CNBC. Available at: https://www.cnbc.com/2018/03/14/how-gen-z-activists-have-changed-the-conversation-around-guns.html [Accessed 15 May 2019].