who is obey’s current target group?

obey tribe - concluding

obey tribe

survey results from Obey fans

28 respondents were between 16 and 24 years old, 70% of respondents were women the rest were men, 4 of them were part of the streetwear community, 1 of them really loved Obey

https://docs.google.com/spreadsheets/d/1Yu9wRgoRDWet5tM7zCiyX7Nnw0pAvE9GGcFDxXLCM5I/edit?usp=sharing

Obey is one of my favourite brands. It’s about fuck the system. - Kemu, 24

references

@joefordham [Instagram account]. Retrieved from https://www.instagram.com/joefordham/

@kemustil [Instagram account]. Retrieved from https://www.instagram.com/kemustil/

@shesaiddillan [Instagram account]. Retrieved from https://www.instagram.com/shesaiddillan/

Reyes, D. (2019). Lifestyle | OBEY Clothing | Do The Daniel | Real People Doing Real Things. Retrieved from https://dothedaniel.com/lifestyle-obey-clothing/