trend research - trendwatching

Website Here:

• brands have to become activists as well, the people don’t have enough power to change everything via boycotting or marching, brands MUST take a stance to fight bogus legislations and create the change however they can. Stop waiting.

• There is also a huge problem of ethics within technology that needs to be solved through algorithm checks.

• The play theme is back, with the fantasy IRL. growing anxiety and pressure from the world on people, political instability and injustice has created the need for an escapeBrands have already started to tap into this creating experiences for fun. Much like why breakdancing was created, basketball courts and playgrounds introduced in low income neighbourhoods, to create a distraction from gang related crimes and use their energy into something fun and potentially more productive.

conclusion | i need to research the target group more to check is a fantasy IRL scenario would work

Mattin, D. (2019). 5 Trends for 2019. Retrieved from https://trendwatching.com/quarterly/2018-11/5-trends-2019/