concepting starting points

Concept and prototype ideas

Obey roots

connect young skaters with old skaters as a communication strategy

Obey sponsorship program in skateboarding bringing resources to new talent

Obey propaganda bis

Obey the future

Connect the millennial skaters with young skateboard rebels

Teach the young skateboard rebels

Obey’s art commissions

Obey talks

Obey web platform…reinvented

Obey kids - the young obey definers, collaborative brand building with the audience

The 5 year plan of obey communication strategy, social media - Guerilla, the logo, obey propaganda

Obey competition

Be the propaganda

Obey yourself?

Social media strategy: using snapchat to communicate and instagram to inspire, facebook as the pragmatic platform. Creating a red thread with brand related content with formats, and limit collection/product based content thematically/seasonally.

—> social media communication tree. Brand related content is the trunk, and collection based content are the branches

Obey tutorials: how to stencil in your skatepark, how to bootleg obey, user generated content shared through stories