check 1 - feedback

conclusion | from the feedback i think that it might be easier for me to stick with the brand. It wasn't obvious to me that there was a gap in the brand, but it is clearer to me now that there is a gab in Obey's communication. I think that is a clearer challenge and also one that i have enough time and resources to tackle. I also think that it is relevant, both to the brand but also to the current shift on consumer behaviours due to the coming of age of Gen Z. I have to let go of the new wave anarchist grip for a little and focus more on the brand

I think i will also do a survey or focus group to gain more insight from the TG especially in regards to their consumer behaviour and potentially what they see in Obey's message currently. i think this will be helpful to create a clear insight and have a clear problem statement and research question to follow through.